Jefferson Health Welcomes Austin Chiang, MD, MPH, as Chief Medical Social Media Officer
Dr. Chiang leverages his digital presence in new, innovative position
PHILADELPHIA — Austin Chiang, MD, MPH, joins Jefferson Health in a new and unique role as Chief Medical Social Media Officer. As one of only a few Chief Medical Social Media Officers nationwide, Dr. Chiang will act as more than just a recognizable influencer. He is a prominent social media presence among the gastroenterology community and founder of the #VerifyHealthcare transparency movement and has long-advocated the use of social media for education and outreach for GI-related conditions and current events in healthcare.
His digital presence and innovative approach will allow him to serve as a key liaison between clinicians, medical students and residents to educate them on effective usage of social media, as well as amplify key organizational messages across medical communities.
“Press releases and advertising aren’t the only ways to reach our audience anymore. We recognize the direction of communications in our society and know the role that social media plays in delivering our message about health and wellness to the consumer,” said Chief Communications Officer, John Brand. “With Dr. Chiang working closely with our team, we hope to educate more health professionals on how they can make a bigger impact on digital platforms and make sure that Jefferson is tapping into the topics that are trending in the healthcare industry.”
Dr. Chiang has written and spoken at length about the benefits and best practices of social media use in the healthcare industry, and has been published in the likes of The American Journal of Gastroenterology and Becker’s Healthcare, including their 2018 list of “Gastroenterologists to follow on Twitter.”
“Social media has established itself as important forum to discuss health and medicine, but it has also become an important tool to promote and influence public health,” said Dr. Chiang. “My hope is to encourage and optimize health professional’s social media engagement. Without the professional voice on social media, untrained individuals can disseminate inaccurate, and at times harmful, health information.”
In addition to his involvement with the Communications Department at Jefferson, Dr. Chiang is a Director of the Endoscopic Bariatric Program at Thomas Jefferson University Hospital and an Assistant Professor of Medicine at Sidney Kimmel Medical College at Thomas Jefferson University.
Senior Media Relations Officer